Marketing has always been a crucial part of a business. Good companies have become
great on the sheer basis of effective marketing strategies. In the era of huge competition,
organizations are going great length to advertise and promote their products and
earn valuable customer loyalty. The concept of marketing has kept evolving with
the passage of time. Companies are forced to adopt new changes in their marketing
strategies to remain relevant. If there is one factor that has really affected the
way marketing plans are being defined then it must be technology.
In the new century, the marketing tools of earlier years were rendered obsolete.
Those who manage to anticipate the changes and adopt them quickly have better chances
of survival. Social media marketing is one such great change that many companies
have started to accept in a big way. Though, it is still in a nascent stage but
canny marketing strategists are already harping onto the next big marketing revolution
taking place in the form of social media marketing.